Introductory video about the workshop:


Business planning:


How many times have you thought about taking your business to the next level? What exactly does it take to go bigger? What is the backbone that holds and develops a business?


Just as engineers work with plans to construct outstanding projects, you, on the other hand, can only expect business development to result from strategic planning. Especially in rough times of financial instability, strategic planning is a must when expanding is a goal.

No business ever succeeded by using the trial and error method. Productivity and profitability are product of solid and strategic business development plans. Exceeding Strategic Planning makes it possible to turn your missions, visions, values, and added values into a lucrative, sustainable, and measurable strategic plan.


  • Knowledge on how to analyze trends and competitors in the market.
  • The know-how of aligning solid strategies with all departments despite obstacles and difficulties.
  • Strategic launching of new products.
  • Necessity of a clear and productive multidimensional strategy and avoidance of trial and error.
  • Strategic obtainment of profit and productivity at a reasonable cost.
  • Panel discussion with the experts


  • Roadmap for the business
  • Business restructuring
  • Mergers and acquisitions
  • Succession planning
  • Franchising
  • Requesting bank facilities
  • Acquiring investors
  • Expanding internationally


  • SME Business owners
  • Family business owners
  • Heads of departments
  • Middle Managers
  • Consultants
  • HR professionals
  • Entrepreneurs
  • C Level Executives
  • Freelance Professionals who wish to take their profession to another level
  • Managing Directors


Jade W. Dagher



Ramy A. Torbey

  • Corporate and tax Attorney
  • More than 18 years’ experience in international acquisition and reorganizational structures
  • Chairman of Eptalex
  • Eptalex is an international law firm with offices in Abu Dhabi and Dubai, United Arab Emirates; Beirut, Lebanon; and Milan, Italy. Our team is committed to supporting both the dispute resolution and transactional needs of our clients with lawyers licensed throughout Canada, Italy, Lebanon, Syria, the United Arab Emirates and the United States.
  • Web:
  • Tel: +961 3 333 785
  • Email: ‎[email protected]
  • To know more about Ramy click here

Roland M. Aoun

  • Marketing Consultant
  • Founder of Bluegrapes
  • Blue Grapes is a marketing management firm that will make the best out of the marketing function. Its primary purpose is to provide companies with fully-outsourced marketing departments comprised of a team of professionals, to help them save resources, money and time while delivering better results and enhanced brand visibility to increase their customer base ultimately.
  • Web:
  • Tel: +961 76 12 55 55
  • Email: [email protected]
  • To know more about Roland click here

Other guest speakers to be announced


We called Expand , and we met Jade DAGHER because we needed to know where to focus our resources, efforts, time and money which is really key when you’re a small to medium business. It’s about economy and using resources wisely.
We had many consultants and workshops before but we found that Expand was very practical , efficient and result oriented .

Expand had a very clear understanding of how SME’s operate and what they need. It wasn’t an academic workshop that was detached from the real world of business. Expand clarified things for us. They gave us a sense of direction and clear advice. They gave us something to work with, a clear action plan. We enjoyed working with Expand because they are very good at what they do.

Jade really understands SME . He is practical, and practices what he preaches. He’s very clear, very supportive and he is a very nice person . Expand understands the big picture and their advice goes beyond consulting - Roger Saade - UPS Lebanon


Objective and credible outcome, it pays back in adjusting performances, optimizing potentials and showing weaknesses while proposing solutions. - Aya Kara - Clean and Clear Co.


Expand-mena helped reaching 2x our initial goal and for that I'm grateful - Charbel Kanaan - NAIGSULEB


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