Jade W. Dagher Strategy Consultant | Expand Business Strategists
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Because you can’t improve what you can’t measure, our business assessments examine the areas of your business that could be improved. Whether it’s sales, cash flow, workflow, or team productivity, we discover the main cracks that need fixing. The purpose of a business assessment is to evaluate the current situation of the business and write an action plan to expand it.

Key performance indicators or KPIs are essential in putting and keeping your business on the right track. We have developed in-depth input and output management indicators to spot any potential leak in productivity to make sure you are on top of each part of the process.

Our common assessments:


  1. Corporate culture vs. corporate values
  2. Location suitability
  3. Team productivity
  4. Training needs analysis
  5. Human Development gaps
  6. Workflow optimization
  7. Wheel of business checkup
  8. Sales and marketing fitness
  9. Market trends
  10. Customer opinions, complaints, and mystery shopping
  11. Advanced 360 SWOT analysis
  12. Competition assessment
  13. Financial assessment

Always keep in mind that 50% of the solution is in knowing what the problem is.





You might have the capital, the idea, and the potential, but an accurate feasibility study or business plan will guide you as you put your concept into action.

We structure your business plan wisely, study your market accurately, and assist you while you implement it.

Business plans can have multiple functions:

- Requesting bank facilities
- Acquiring investors
- Buying/selling franchises
- NGO funding
- Family business succession planning
- Restructuring the business model

A strategic business plan is a must. Even if you lose your way, you would have a concrete plan to get back to.


Is it time to move on and leave the business to the next generation?

Here are some essentials you need to keep in mind:

  1. Process: Take one step at a time just as you would when repotting a plant.
  2. Identity and Values: Trust the traditional tools, keep your values well preserved, and stay loyal to your roots.
  3. Research: Study your space and make sure it’s suitable to continue.
  4. Market: Make sure your soil is well-suited and that new markets are open and ready for the old concept.
  5. Training: Remember to add a dose of support when needed.
  6. Sales & Positive Cash Flow: Take care of it and nourish it regularly to make sure you’re getting the best results.
  7. Uniform Work Ethic: When handing it over to the new generation, choose the one who would care for it with the same passion and responsibility as you would.

As you nurture it, your business will blossom and branch out while it digs its roots deeper and become more resilient than ever before.


Building a business is similar to building a home in so many ways:

- Location: To build a permanent home, you first need to invest in solid research to ensure finding the most suitable spot.

- Blueprint: You sketch the design, colors, and general branding to set your image.

- Plan: You create a plan to guide you through the steps you need to take as you start building and paving the way towards your goals.

- Experts: You look for the people you know will make your business bloom. Make sure you lead the way whenever construction reaches a halt. It is yours after all.

- Fairness: If this business includes more than one partner, make sure to involve them in the decision making process. It’s all about common ground.

- Foundation: You have to make sure you have rock-hard foundations, as they’ll hold your business forever. For this to happen, you need the right infrastructure: HR, Finance, Sales, Marketing, and Project Management.

Whether you travel a lot or you are too busy running the show, our job is to follow up on all the essential functions of the business and make sure productivity is always at its best.

Building a business requires your lifelong commitment, just like building your dream house.


Whether you want to improve on a personal level or you want your team to stay updated, our training programs will help you make sense of the latest practices. Our programs are mainly focused on:

Attendees could be assessed before and after the workshop to track productivity. We always make sure that the workshops are results oriented.
We deliver workshops and create complete library material in English, Arabic and French.



Companies are generally downsizing but they keep investing in their sales force. Why?

  1. Sales is the heart of the company. No sales means no business at all.
  2. No matter how much you cut costs, the business won't sustain itself if you don't sell enough.
  3. Salespeople are not born, we parent them.
  4. Investing in your sales team ensures the highest return on investment.
  5. The world is going digital. The sales process is continually changing. Consumer behavior has shifted. Every company needs a sales team that can face the market transformation.

Contact us to discuss how to expand your sales team.


Having a sharp eye on the future and effectively notching up your return on investment, EXPAND Extreme uplifts your performance by:

1. Putting through a thorough business assessment.
2. Planning for the next strategic moves.
3. Following up and auditing the implementation of 8 sustainable and profitable goals that you should aim at in order to expand:

Click here to schedule your session and discover more about Expand EXTREME.

CEO's Virtual Assistance

 As a busy CEO/Entrepreneur, you don't always have the time or energy to complete some tasks that could be very useful.

We could help you with:

  • Linkedin network expansion
  • Creating and monitoring surveys
  • Creating checklists, tools, & templates
  • Strategic reports/presentations
  • Sending email newsletters
  • Writing personalized emails
  • Online research
  • Personal budgeting
  • Recruitment posts & basic filtering


 Our team can take this burden off your shoulders in a fully virtual process.